Santigold - Master Of My Make Believe
Label: Atlantic – 530436-1
Format: Vinyl, LP, Album
Released: 23 Apr 2012
Genre: Electronic, Hip Hop, Rock
Style: Indie Rock, Experimental Electro Synth
Featuring – Karen O 3:23
A2 Disparate Youth 4:44
A3 God From The Machine 3:51
A4 Fame 3:28
A5 Freak Like Me 2:17
B1 This Isn't Our Parade 3:53
B2 The Riot's Gone 3:29
B3 Pirate In The Water 2:53
B4 The Keepers 3:32
B5 Look At These Hoes 2:57
B6 Big Mouth 3:11
(c)(p) 2012 Atlantic Recording Corporation
Barcode and Other Identifiers
Matrix / Runout (A): PIRATES PRESS - 1 - 530436 A | 98633E1/B
Matrix / Runout (B): PIRATES PRESS - 1 - 530436 B | 98633E2/B
After four years of hide and seek in which blogs blew up at the sudden release of any track with her name attached to it, Santigold presents Master of My Make Believe in a moment of global aggression and vulnerability. Honing in on the hyper-media cult of personality, in her unmistakable voice she asks the listener: Into what fantasy do you hurl yourself as you gaze into the glow of your machine? The answer to this question is central to what drives Master of My Make-Believe.
Through chopped pianos, the clink of glass bottles, and the peaking blast of motorcycle engines, Master of My Make-Believe accounts for 21st century details of life from the heart's center to the mind's periphery. In her pen and in her voice, the breadth of substance presented in Santigold's songs is immediate and complex. There are valleys here wherein the drudge of daily living is met with caution and confronted by mortality, but underneath it all there is the celebration of each person's power and vision to fight toward what they believe. Consider this your invitation.
Well looks like the city of Philly has produced yet another talent. Santigold is solid proof of two things. That a 30 something has a place in the modern pop music world and that color of ones skin does NOT dictate musical style. She's actually only been around for about five years as a recording artist. And I knew next to little about her self titled 2008 debut album except for the sparkly gold glitter cover. But a friend of mine with very good musical tastes pointed me towards a song from this album and got me curious.
One thing that pleases me right off is she openly appreciates and embraces the color and African influence of 80's musics such as new wave and world beat revival. In a word that describes exactly what Santigold's fusion of sound is.
With an enormous amount of creative control from writing and producing she creates a rhythmic based sound that represents a fusion of Afrobeat, new wave styles dance rock and even a certain punk funk edge into the sound. So is she a modern day Nona Hendryx? In a sense maybe. But far more based in the contemporary idiom. On the opening "Go" and the hit song "Disparate Youth" she's challenging listeners to be inspired and follow their creative muse rather than their pocketbooks. While "The Keepers" and "Pirates In The Water" do have this strong new wave dance influence other songs such as "Freak Like Me" and "Fame" are essentially based in this combination of afro-cuban rhythms and that heavy Arabic influenced sound.
On "This Isn't Our Parade" and "God From The Machine" that afro caribbean element of the sound is even more prominent. And the best part is her melodies aren't derived from fully Western sources anymore than her rhythms are. By the end of the album with the "Look At These Hoes", despite it's utter lyrical junkiness and "Big Mouth" are basically full on afro beat all the way.
God From the Machine" has a beautiful textured quality and I love the lyric: "How is it that your scars light up like flashlights in the dark?" Whereas "Pirate in the Water" has a gritty edge to it but still keeping with a gentle touch with lyrics like: "Don't let 'em take you like the buccaneers do, right through the heart they'll tear you in two, then ride the vessel that they turned you into..." Santigold really took chances with this album, she even wrote a couple of ballads, "This Isn't Our Parade" and "The Riot's Gone" - her vulnerability really shines through on these tracks.
"The Keepers" is a masterpiece of a song with a catchy, sing-a-long chorus and the lead single, "Disparate Youth" is just beyond addicting! And of course, you've got Santigold's signature tongue-in-cheek tracks like "Freak Like Me" and the perfect album closer, "Big Mouth". The lyrics are polished and honest, the music is flawless and experimental
Santigold - Disparate Youth
Santigold - GO!
@ Trianon, Paris, 10/07/2012
Santigold - Master of My Make-Believe
Five years ago, the songwriter and producer Santi White morphed into a hard-to-categorize pop artist called Santogold. Blog buzz and an acclaimed debut album followed. So did a problem with her stage name. Now recording as Santigold, White joins us to talk about her new album Master of My Make-Believe.
Santigold - God from the machine
Santigold - Freak Like Me
Santigold - This Isn't Our Parade